In the world of aesthetics, there’s a lingering misconception that our services are exclusively tailored for women. However, at Austin Plastic Surgeon, we’re proud to challenge that stigma and embrace inclusivity by prioritizing the health and wellness of all individuals, regardless of gender.
It’s time to smash the stereotype and normalize aesthetic services for men. Men, just like women, deserve to feel confident, vibrant, and empowered in their own skin. That’s why we’re dedicated to providing tailored solutions that go beyond aesthetics to help men achieve their health and wellness goals. It’s not just about losing weight; it’s about feeling amazing from the inside out.
We help men say goodbye to the dad bod belly, build muscle, boost energy levels, and reclaim vitality. We believe that every man deserves to feel his best, and it’s not just about low testosterone— it’s about optimizing overall health and well-being.
In honor of Father’s Day, we’re committed to incorporating men into our practice as valuable clients. From personalized treatment plans to tailored services, we’re here to support every man on his path to looking and feeling his best.
Here’s some data to support the value of holiday marketing, as well as insights into the presence of men in aesthetic practices and on social media platforms:
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Men’s Presence in Aesthetic Practices
- According to the American Society of Plastic Surgeons, the number of cosmetic procedures performed on men has been steadily increasing over the years. In 2020, men underwent over 1.5 million cosmetic procedures, accounting for 9% of the total procedures performed.
- While women still represent the majority of patients in aesthetic practices, the growing number of men seeking cosmetic procedures highlights the importance of catering to this demographic.
- Men are active users on social media platforms, with significant representation across various age groups and demographics.
- According to Statista, as of 2021, approximately 52.4% of Facebook users worldwide are male, and 47.6% are female. On Instagram, 49% of users are male, while 51% are female.
- These statistics demonstrate that men are actively engaging with social media platforms, making them a valuable audience for holiday marketing campaigns.
Buying Power of Men
- Men have considerable buying power across various industries, including the health and wellness sector.
- According to Forbes, men’s spending power in the United States is substantial, with men accounting for approximately 70-80% of consumer purchasing decisions.
- When it comes to aesthetic services and wellness products, men are increasingly investing in self-care and grooming, making them an important demographic for aesthetic practices to target.
Value of Holiday Marketing
Holiday marketing offers aesthetic practices a unique opportunity to connect with their audience and drive engagement during key seasonal periods.
- According to the National Retail Federation, holiday sales in the United States reached $789.4 billion in 2020, highlighting the significant revenue potential during the holiday season.
- Holiday-themed promotions, special offers, and gift ideas can attract new clients, encourage repeat visits, and boost revenue for aesthetic practices.
By leveraging holiday marketing strategies and targeting men as a valuable demographic, aesthetic practices can capitalize on the growing trend of male interest in cosmetic procedures and wellness services, while also maximizing their reach on social media platforms where men are actively engaged.
Check out some content we recently shared with our client base. We’d love to hear what you have planned for marketing this month.
Join us in celebrating men’s health and wellness this June and beyond. Together, let’s redefine beauty standards and create a more inclusive and supportive community for all.
Wishing you a month filled with health, happiness, and empowerment.